Payvment brings a Virtual Facebook Social Shopping

Payvment, a startup that allows anyone to create and operate a retail store on Facebook, is launching the first virtual shopping center in the social network. Composed of all retail stores using the Payvment app for Facebook, the mall offers products from more than one million 50000 retailers in a centralized location.

Payvment's Facebook App, which launched in November 2009, allows anyone to create a retail store in the social network. The app allows you to define products, product categories (i.e. shoes, t-shirts, sweatshirts), import photos, lists of terms of service and delivery options and much more. After you configure your online store on Facebook, it will appear in a separate tab on your profile or page

eMarketer about Us Social Networking on Facebook: 57%, 11% on Twitter

Research firm eMarketer estimates that more than half of adult internet users in the United States were logged on to Facebook at least once a month at the end of last year. In 2011, the company anticipates that the U.S. 132.5 million web users will use the site monthly. Twitter, he adds, will enjoy the fastest growth rates in the near future but continue to attract ' few Americans online.

An increase of 13.4% in the number of users would mean that Facebook will reach almost 9 out of 10 users of social networking and 57.1% of Internet users this year.

Until 2013, eMarketer estimates that 62% of Web users and nearly half (47.6 per cent) of the total u.s. population is on Facebook.

On the other hand, Twitter was used by 16.4 million adults in the U.S., or 9% of the adult population of the internet, at the end of 2010. eMarketer expects a growth to overcome 26 percent in 2011, as Twitter reaches 11% of Internet users and 16.5% of adult social network users in the United States. Until 2013, eMarketers predicts that about 28 million Americans will be tweeting.

Estimates are based on analysis of visitor statistics and search data from more than a dozen sources and include users of U.S. using any Internet-enabled device to access your accounts from Facebook and/or Twitter at least once per month, including access through third-party applications.

See also: Global Ad spending on Facebook will reach $ 4B by year end

Social Fundraising Website Fundly raises $ 2 million of his own

Today, fundraising platform that social fundly announced that it had closed a seed funding of $ 2 million round led by a group of Silicon Valley investors. Using the AngelList, a market that makes it easy for beginners to connect with angels, Fundly mounted a laundry list of reputable investors including Mitch Kapor and Stephen DeBerry, Kapor Capital, Trevor Kienzle correlation ventures, George Zachary Charles River Ventures and Jeff Fluhr of AngelHub.

Fundly, formerly known as BlueSwarm, adds $ 800000, created in July a group of individual investors, including Harvard Business professor Clayton Christensen. You can read our coverage of the beginning of the first turn (and Watch interview TC with CEO Dave Boyce) here.

Founded in Boston in 2009, the Fundly is a SaaS platform that aims to give its political campaign, Office of alumni of the University or non-profit organization that extra boost, making your social fundraising. It does this using your social networks, like Facebook, Twitter and LinkedIn — as well as the interaction of peer-to-peer — to encourage your donors to become social advocates. As part of this effort, Fundly offers a Facebook application that can be shared among his supporters, for example, allowing donors to compete with your friends to raise money for your cause, working to win rewards, invite your friends, tell friends about support for the cause and give and receive virtual goods — all without leaving the comfortable boundaries of Facebook.

According to CEO Dave Boyce, when a friend asks for another friend to help raise money for a particular cause, added confidence inherent in such social dimension results in a 10 times greater response rate and 52% higher donation of a cold call or email. Traditionally, fundraising has been the professional domain, target and reach high net worth individuals to meet their goals.

The 2008 presidential election, in contrast, evidence is ample opportunities for huge fundraising that exists beyond the social elite, even if these donations come in fewer. During his run for Governor last year, for example, Meg Whitman has raised more than $ 20 million of thousands of Californians using platform from Fundly. Furthermore, the service was used in more than 50 per cent of Senatorial races during the season and has already been used to raise more than $ 200 million of hundreds of thousands of individual donors, according to Boyce.

Causes.com, founded by Sean Parker and Joe Green, is a well-established competitor with the recognition of large name behind it, but Boyce, said that the two sites differ in their target audience. Causes seems to be aimed more at individuals looking to make a difference (your site says it has already attracted 140 million people) and creating awareness around specific issues, whereas the Fundly client is the nonprofit organization itself. You can think of Causes.com as Web 2. 0 applied to advocacy, while Fundly is a SaaS platform — a product that offers its customers the tools they need to collect data and view detailed reports about their donors.

Since its launch, Fundly moved beyond political campaigns and is now offering its services to all non-profits. Educational institutions were among the more recent converts, including Boston College, University of Massachusetts Amherst, communities in schools and the Educational Foundation of Silicon Valley.

Perhaps the biggest selling point for the platform of social fundraising is that it doesn't require the installation of any software — nor does it require any upfront costs, you simply pay as you earn money. So, if you are looking for an easy way to process payments and pledges of records on-line in real time, or send automated e-mail payment reminder and confirmation in a socially optimized environment, Fundly may be just what you need to start your campaign for Town Crier.

More information on Fundly in the video below:

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