Glam Media to launch the third Vertical content, health and wellness channel Bliss.com

Glam Media, one of the largest publishing and advertising networks on the Web, is to reveal its third channel today branded content: health focused Bliss. Bliss, which is a content hub of sites of health and well-being, joins Brash male-centric vertical and entertainment channel, style and fashion womens Glam.com. Currently have a Glam networks reach total of 90 million people per month in the United States and 200 million monthly visitors globally.

Glam argues that traditional sites of health and welfare (i.e. WebMD) focused more closely on medical issues and related condition more and are missing the opportunity to reach a wider audience with the angle of prevention and wellness. Contents of Bliss will include information about diet and nutrition, training, alternative healing, green lifestyles, exercise, fitness, parenting, pregnancy and much more.

Bliss will also continue an angle more social health and welfare and tries to connect and engage women in a community around these issues. While the contents of the Bliss.com will influence towards women, not focus exclusively on women's issues and the content (like Glam.com) and will feature select information male-oriented. The community of happiness by Glam will be released to the public later this spring and Glam CEO Samir Arora tells us that the company plans to release other sectors in 2011.

Move Glam for the content of health and well-being is not surprising. In 2008, Glam was allegedly in talks to merge with the health portal of AOL Founder Steve Case, Revolution Health.

And demand for content online, health and welfare is on the rise. According to a survey by Pew Internet & American Life from 2010, eight in ten internet users have looked online for health information and the number of Americans who receive information from exercise and fitness online grew 88% since 2002. Not only is there the enormous opportunity to reach a wider audience but Glam also will appeal to a new set of advertisers in these segments.

2009 was a busy year for Glam, which launched a platform, Glam Adapt, serving targeted ads to brand and unfolded its singular focus on women's sites to include sports men's sites as well. The company also made a number of important signings and is pushing a social strategy.

And if the IPO reports, Glam will have a big 2011 as well. Industry sources tell us that investment banks has been actively courting Glam for a potential takeover bid. And the tech IPO market is heating up with Skype, LinkedIn, Pandora and Facebook, even possibly preparing bids next year.