The network uses the application on show at the Facebook page, where, in exchange for watching promo, visitors get a buy one, get one free coupon for Chipotle. Founder and CEO, Global Steve, the chain is one of four investors in the show.
Customers who print the coupon you can get free meals, including Chipotle Burrito, tacos or a bowl with the purchase of another meal. Promotion ends March 6.
Meanwhile, Chipotle is working in a shop texting promotion offering a chance to get a burrito catered party. Anyone who texts "CIU" (for America's next great restaurant) anywhere Chipotle will have a chance to win.
NBC rep said, this is the first time the network used to get users to watch the show promo food. Nevertheless, the network tried other means give viewer loyalty. For example, last year, NBC has called his fan loyalty program that rewards users that contribute, interact and discuss NBC shows.
America's next great Restaurant, which premieres March, 21 6 pits contestants against each other as the Board of judges decide whose concept restaurant is best. Winner-"fully savor his/her great American dream of starting their own restaurant chain," according to NBC Rep.
For Chipotle, which does little in the way traditional advertising efforts is the latest innovative use of social media. Chains are similarly unusual effort last year to encourage consumers to send their spam e-mail messages in order to charity, offering a healthy school lunches for kids.Print history Email StoryTopics follow