We don't know much at that time, but now that MTV has announced that it will take place on 28 April, and it would be called O __ Music Awards (Thomas).
The exhibit "O"? According to MTV, the symbol was intentionally left open to interpretation, stress the importance of the participation of the audience (sounds kind of like MySpace's new logo, no?), which is the theme of the show.
Thomas will air in all platforms, MTV Music Group and screens that include MTV.com, VH1 .com, CMT.com and LOGOTV.com. And, of course, it will include elements of mobile and social media.
MTV also soon will announce category and candidates that will include artists, technology innovators, fans and celebrities.
We expect MTV will extract from its burgeoning experience interaction social media when it comes to attract audiences to the show — think the search for the first Jockey Twitter and Captionbomb games MTV launched for skins premiere, to name a few.
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