RIP MyBlogLog

MyBlogLog, service that allows bloggers to see who their readers will be closed at Yahoo come may, the company announced this morning in an e-mail message to users.

This move was expected, as MyBlogLog was part of Yahoo's now infamous presentation in December, to include a slide on the services the company will

Yahoo to shut down MyBlogLog on May 24

Yahoo soon will kill MyBlogLog service acquired company namesake behind back in early 2007.

Here is the message that was sent only to all users (myself included):

Dear customer, MyBlogLog

Were identified as a customer of Yahoo! MyBlogLog. We are officially will discontinue Yahoo! MyBlogLog effective 24 May 2011. His contract with Yahoo!, insofar as it applies to Yahoo! MyBlogLog, will end on 24 May 2011.

After 24 May 2011 your credit card will be charged no longer services premium MyBlogLog. We will refund you the unused portion of your subscription, if any. The refund will appear as a credit through billing method we have on file for you. To make sure that your billing information are correct and up to date, visit https://billing.yahoo.com.

Questions?
If you have questions about these changes, please visit the help pages of Yahoo! MyBlogLog.

Thanks for being a customer at Yahoo! MyBlogLog.

Sincerely,

Yahoo! My BlogLog team

MyBlogLog essentially enabled you to control who was visiting your site or blog.

The closure is not that much of a surprise. In a now famous leaked internal slide, Yahoo has already recognised that it would be ' sunsetting ' service (and other) at some point.

For its new reading pleasure:

Signal vs. Noise: what happens after you acquire Yahoo

RWW: Remembering MyBlogLog: could have been even higher than delicious

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