Monday, April 11, 2011

70% of local companies to use Facebook for marketing

With little time and money to local small businesses are increasingly turning to free and low-cost social media tools for marketing. No wonder the world's largest social networking site tops the list of preferred tools.

Seventy percent of local companies using Facebook for marketing, according to a new report from the Merchant, the network of the U.S. local business owners. This represents an increase of 20% over the previous year.

The report concludes that for the first time, Facebook is used more than a Google local business online marketing.

Facebook also seems to be a benefit check location in space, with 32% of small businesses, saying: use of functions, compared with only 9%, which tried to Foursquare.

This new data is the same as the group buying site, ChompOn, disclosed its own data showing that Facebook updates are three times more effective than tweets about getting consumers to make purchases online.

Nearly 40% of the respondents to the survey to Merchant Circle said they used Twitter for marketing, marketing microblogging site, Facebook, and Google.

Increased use of social marketing for small enterprises should come as no surprise, given the very great acceptance of the popular social networks and low costs-often non-existent-for their use. Web marketing companies typically have also been New local companies about 51% of whom say that are called cold about marketing online services at least once a week.

Test Merchant Circle is based on random 8,456 small business owners in the United States.

See also bridging Marketing Online and Offline with StickerYou the first ever "small enterprises Saturday" momentum gains Online SMB Tech Roundup: Facebook Email, Google voice business and more track (i) marketing and ROI with the MyNextCustomer Tweet

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